W Maldives

As a brand, the W chain of boutique hotels has practically claimed the concept of luxury to be its own; turning their properties into ‘must-do’ destinations for the hip, famous and wealthy. Just the mention of a new W property going under construction creates an immediate buzz that few other international brands could generate.

The latest W – and quite possibly the jewel in W’s empire - is the newly opened W Retreat & Spa in Fesdu Island, Maldives. Already critics and patrons seem to agree – it’s as close to paradise as you’ll find on earth; a luxury playground whose physical beauty is almost overwhelming, where guests are totally indulged on every level.

The W experience begins even before you even arrive. Male airport boasts a chic W operated transfer lounge, where guests are greeted with all the modern conveniences of a big city airport - drinks, food, magazines, plasma TV and internet. It’s here that new arrivals are supplied a W kit before boarding the seaplane to W’s private island.

From the moment of arrival its obvious that W is a master of branding. Stepping off the seaplane, I was greeted by a fleet of W golf buggies – with “W style” number plates - lining the pier waiting to take guests to their villa. Even the luggage trolleys were shaped into a W.

[Source & More: thecoolhunter]